"Promoting Awareness and Smart Planning Solutions for Individuals and the Financial Planning Community"

Read our Five Star Award 2008For the third year in a row (2008, 2009, 2010), Tom Hebrank is a recipient of the prestigious Atlanta FIVE STAR - Best in Client Satisfaction – Wealth Manager Award.  Atlanta Magazine surveys more than 150,000 consumers, financial service professionals and subscribers to find the best in wealth management client satisfaction.  This elite group represents less than 3 percent of professionals in this business.  The award is especially noteworthy because Tom Hebrank is the only recipient in the Atlanta area whose business focuses on senior health planning issues such as Medicare-related products and Long Term Care insurance.
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Promoting Awareness and Smart PlanningAdvanced Planning Solutions (APS) began focusing on long term care planning in 1996.  The founder's prior experience in both the long term care industry and the financial planning community enabled APS to quickly become known for its expertise in this field.  Retaining our focus on planning for senior health care issues and interacting with other specialized experts around the country has enabled us to become a premier resource for the financial planning industry as well as the public. 

Tom Hebrank, APSAPS is recognized for its expertise in helping top financial planning firms to adapt their practices to the changing needs of our aging society. These firms have expanded the range of their services to incorporate Long Term Care planning/insurance as well Medicare health products into their existing practices. 

Georgia Governor Sonny Perdue
Gov. Perdue's proclamation signing to recognize Financial Planning Week in October 2009. Tom Hebrank of APS stands next to the Governor

We are proud that many of these professionals value our approach and expertise and we take seriously the trust that is required for them to refer their clients to us.

These planning firms also recognize the need to serve not just their clients but also the aging family members (parents) of their clients.  APS teams with several of the region's top elder law and care management firms to increase the range of services and education for planners and for the public.   We want those who we team with to meet two requirements.  We want them to share our values in keeping the clients interest first and, secondly, we want them to be among the best in the state in their particular specialty.
Having a reputation as a leader in this field, Tom Hebrank is also involved with statewide and national organizations that address aging issues and promote incorporating these topics into the financial planning process.

Current or recent board positions include:

  • Financial Planning Association of Georgia (President 2009, Chairman 2010)
  • American Association of Long Term Care Insurance (AALTCI)
  • Georgia Cares (within Department of Human Resources for the State of Georgia)

Our expertise is also recognized by leading financial publications. We have recently been quoted in Money Magazine, Journal of Financial Planning, Investment News and the Atlanta Business Chronicle. 


Our goal is to serve the best interests of each client.  We are differentiated significantly from others in the insurance industry because we specialize and we are experienced in this niche.  Long Term Care insurance and Medicare health products are complicated and require constant interaction with various carriers and experts in the industry to stay on top of this business.  Unfortunately, industry surveys show that 80% of LTC insurance is sold by agents who sell fewer than 5 policies per year.  We strongly believe that an agent must sell at least 20 policies/year from multiple companies to know this business well enough to do their clients justice.

We have an educational and consultative approach to providing services to clients.  Clients realize this product is complex. Those who research this area will find that there is much conflicting information on the internet and in the media.  Our approach enables clients to be comfortable that the decisions they make will be sound and based on valid information.  If you are not secure with the purchase of an insurance product, it does not serve its purpose. The fact that professionals in the financial planning industry increasingly choose APS to serve their most important clients assures us that the value of our unique approach is recognized. 

Working on boards and committees of various government and nonprofit entities provides contacts with other top specialists in various areas related to aging.  We strive to foster these relationships to build an unparalleled team of aging experts to serve the financial planning industry and the general public.

There are many different reasons that people choose to buy long term care insurance and other senior health-related products.  Individual needs vary widely.  We offer policies from many top insurance companies to meet you or your clients' personal circumstances.  We will help you find the best fit based on health, cost, care preferences, or other concerns that you and your loved ones feel is important.

We are committed to providing only what is best for you or your client.
Call (770) 579-8881 to find out how we can help you!


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